Customer Relationship Management (CRM)Reliable information base and targeted activities
A CRM system integrated into winweb-food: the unified database provides all the information you need for your CRM activities for customer retention and new customer acquisition.
At the push of a button, detailed address information, the complete customer history, price, quantity and order info, ABC customer and article analyses, performed marketing campaigns and sales activities are available.
Through the continuously gained and stored information, your CRM database becomes an information and control system for sales, marketing, customer service, project management.
"The logical structure of the software requires much less employee training than other systems."
The functions at a glance
Address and customer master data
Various selection options for defining target groups, e.g. by regions, industries, sales sizes, number of employees, activities, ratings, etc. Setup of activities such as mailing, trade fair visit, call, e-mail, offer, requirements, information sent, customer visit, order, complaints, ABC customer or contact)
Other functions
Recording and documentation of activities carried out with customers/prospects, e.g. with appointments, notes, call contents, documents and results Resubmission and reminder History of all activities carried out with customers/prospects (activity journal) CRM activity tracking and evaluation
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